Confident handling
Clear, predictable road manners for the journeys drivers make every day.
SMART WAYGROUP
Featured private brand
The mobility brand for
Europe’s next road.
MyWay brings together confident tyres, a dedicated wheel programme, modern European positioning and an outstanding balance of price and quality.
Tyres + wheels + equipmentFuture-facingEveryday valueB2B ready
Bring MyWay to your market ↗
MYWAY TIRESFollow your way.
The value proposition
Made to be Europe’s benchmark for price-to-quality value.
Reliable safety
A product promise built around control, security and practical peace of mind.
Comfort in motion
Balanced driving comfort for city commutes, open roads and longer journeys.
Smart value
The performance drivers need at a price that makes commercial sense.
MY
WAY
WAY
A brand built to move forward
One clear identity.
A range ready to grow.
Created for the way Europe is changing, MyWay gives distributors and dealers a memorable, adaptable platform spanning passenger, SUV and commercial demand — and tomorrow’s mobility.
WHEELS PROGRAMMEMyWay Wheels
Complete the fitment.
Own the look.
MyWay Wheels extends our featured brand into a focused B2B wheel programme for passenger and commercial customers. Ask our team for the current fitment and availability list.
Passenger & SUV
Alloy and steel wheels for passenger, SUV, van and seasonal replacement demand.
Truck & Bus
Durable commercial wheels for truck, bus, trailer and fleet applications.
Auto equipment & service essentials
More than tyres and wheels.
Everything around the fitment.
MyWay extends into a practical B2B range of auto equipment, car care and tyre-service consumables for dealers, workshops and service networks.
01
MYWAY / AUTO
Auto equipment
Seasonal, safety and wheel-related essentials for retail and professional vehicle care.
02
MYWAY / CARE
Car care
Exterior and interior care products, cleaners and technical sprays for everyday professional use.
03
MYWAY / SERVICE
Tyre service essentials
Adhesive and clip-on balancing weights, valves, repair materials and fitting consumables for efficient tyre-change operations.
Tyre portfolio direction
A focused range for real-world demand.
Passenger Summer
Confident everyday driving with balanced comfort, handling and value.
Performance
A sharper road feel and assured control for demanding passenger applications.
SUV
Versatile capability for the city, longer journeys and modern SUV fitments.
All Season
Practical year-round mobility for changing European conditions.
Built for partnership
A brand your market can make its own.
Distinctive European positioningClear good-better-best opportunityAdaptable sales and campaign platformBacked by Sim Tires B2B distribution
Start a MyWay partnership ↗